Dream Outdoor
Roles:Brand Identity • Billboard Animation • Website
New York, NY
2023
An immersive Out-of-Home advertising experience
IDENTITYInspired by a toggle form, the logo is a welcoming message inviting the audience into a dream world of Out-of-Home advertising. By turning on a screen on a building facade, Dream Outdoor opens a window in the center of a city, transforming the larger-than-life display into a gateway to imagination and opportunities.
DOOH ANIMATIONSThe billboard advertisements are designed to highlight iconic architectural features, blending the sense of depth to capture the audience and stand out from the sea of screens.
From print collaterals to digital graphics and animated billboard advertisements in two major cities—Los Angeles & New York—assets are created to maintain a cohesive visual language and reinforce the brand's ambition, reinforcing the brand's ambition to captivate audiences in vibrant urban landscapes.
