Ally Charlotte Center
Charlotte, NC ✸ 2023The light tunnel bridges the office and community areas at the Ally Bank Corporate Center and serves as an outward-facing neighborhood canvas.
Whether it’s cheering for the 48 Ally Chevrolet at NASCAR or turning blue with the whole town for Charlotte FC, the light tunnel uses the interplay of artificial and natural light, along with dynamic colors and patterns, to convey Ally's innovative values.
The design reflects Ally's genuineness, authenticity, and inclusivity, making it a vibrant symbol of the company's commitment to its community.
The tunnel has three display layers—wall, window, and ceiling—providing an interior view as a light tunnel for the employees and a exterior view as a LED art facade that allows for varied viewing angles depending on the viewer’s distance from the premises.The multimodal installation accommodates close-up and distant observers within a single creative framework.
The biggest challenge was calculating virtual & physical distances and figuring out the framework to correctly map the animation on the platform, ensuring it looked stunning from all angles while preserving the content's legibility and accuracy.This was achieved by setting up a series of adaptive templates in After Effects and Twinmotion.
Swipe to see more ︎︎︎
Creative Direction • Animation • 3D Modeling
