Art Director + Graphic Designer
at StandardVision
By empathizing with individuals' perceptions and perspectives, I design to capture fleeting moments and inspire positive emotional resonance through the medium of light and colors.
Art Director + Graphic Designer
at StandardVision
Idea Bin  •  Archives

Melrose Crossing

Brand Identity  •  3D Interior
Los Angeles, CA 

An ongoing experiment exploring how LED displays could benefit and elevate retail experiences.

EXPERIENTIAL ACTIVATIONSA screen is not just a part of the interior. It could become the interior and expand the perception of space. When an ultra-high-resolution LED screen is set to the correct brightness, it blends in and becomes part of the reality, the design opportunities felt endless.

My job was to create a virtual store wireframe that accommodates all brand voices, from an elegant clothing label to a sleek electric car manufacturer.

#eye range:0.9 #eye rollspeed:0.25