Melrose Crossing
Roles:Brand Identity • 3D InteriorLos Angeles, CA
2023
An ongoing experiment exploring how LED displays could benefit and elevate retail experiences.
EXPERIENTIAL ACTIVATIONSA screen is not just a part of the interior. It could become the interior and expand the perception of space. When an ultra-high-resolution LED screen is set to the correct brightness, it blends in and becomes part of the reality, the design opportunities felt endless.
My job was to create a virtual store wireframe that accommodates all brand voices, from an elegant clothing label to a sleek electric car manufacturer.
