Art Director + Graphic Designer
at StandardVision
By empathizing with individuals' perceptions and perspectives, I design to capture fleeting moments and inspire positive emotional resonance through the medium of light and colors.
Art Director + Graphic Designer
at StandardVision
Idea Bin  •  Archives

Melrose Crossing

Melrose Crossing is an ongoing experiment exploring how LED displays could benefit and elevate retail experiences. My job was to create a virtual store wireframe that accommodates all brand voices, from an elegant clothing label to a sleek electric car manufacturer.

A screen is not just a part of the interior. It could become the interior and expand the perception of space. When an ultra-high-resolution LED screen is set to the correct brightness, it blends in and becomes part of the reality. The opportunities felt endless, and I want to help make this vision come true.

Los Angeles, California  •  2024

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