Melrose Crossing
Melrose Crossing is an ongoing experiment exploring how LED displays could benefit and elevate retail experiences. My job was to create a virtual store wireframe that accommodates all brand voices, from an elegant clothing label to a sleek electric car manufacturer.
A screen is not just a part of the interior. It could become the interior and expand the perception of space. When an ultra-high-resolution LED screen is set to the correct brightness, it blends in and becomes part of the reality. The opportunities felt endless, and I want to help make this vision come true.
Los Angeles, California • 2024
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