encounterLA
encounterLA began as an experiment in how digital media could reshape the retail experience, and gradually grew into something much larger: a platform for creating immersive, flexible spaces for brands, artists, and communities.
My role expanded alongside it. I helped define what encounterLA is, shaping its positioning, visual identity, logo, and overall story, then translating that thinking across an interactive website, pitch decks, marketing materials, spatial concepts, and brand experiences. I also developed 3D environments, renderings, and visualizations to imagine how each location could transform for entirely different uses, from fashion and automotive launches to exhibitions, wellness events, and retail.
A screen is not just a part of the interior, it expands the perception of space. It blends in and becomes the extension of reality.
Los Angeles, California • 2026
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