Art Director + Graphic Designer
at StandardVision
By empathizing with individuals' perceptions and perspectives, I design to capture fleeting moments and inspire positive emotional resonance through the medium of light and colors.
Art Director + Graphic Designer
at StandardVision
Idea Bin  •  Archives

Dream Outdoor

Inspired by a toggle form, the logo is a welcoming message inviting the audience into a dream world of Out-of-Home advertising. By turning on a screen on a building facade, Dream Outdoor opens a window in the center of a city, transforming the larger-than-life display into a gateway to imagination and opportunities.

The billboard advertisements are designed to highlight iconic architectural features, blending the sense of depth to capture the audience and stand out from the sea of screens.

From print collaterals to digital graphics and animated billboard advertisements in two major cities—Los Angeles & New York—assets are created to maintain a cohesive visual language and reinforce the brand's ambition, reinforcing the brand's ambition to captivate audiences in vibrant urban landscapes.

Collaborator: Isaiah Montoya

New York, New York  •  2024

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